[PRODUCT + LAUNCH]
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*** USING THE REAL MAGIC™ OF KINDNESS TO MAKE THE INTERNET A BETTER PLACE ***
Coca-Cola dropped their new limited-edition Happy Tears flavor in conjunction with Random Acts of Kindness Day — and because it was exclusively on TikTok Shop, it was the perfect opportunity for us to help bring a little more kindness to the internet.
THE WORLD'S KINDEST TIKTOK FILTER
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To promote the launch, we created a TikTok filter that invited people to be kind in their own way and share it with the world.
Spread the #HappyTears by making your own content with our Effect and see what Acts of Kindness others are doing!
Then, we rewarded some of our favorite responses with limited-edition Happy Tears kits, containing two cans of the beverage (one for you, and one for a friend) and a bevy of kindness-focused stickers to share.
#HAPPYTEARS RECAP 🥲
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We continued to leverage kindness content that uses our Effect on Coke’s brand channel to uplift smaller influencers, even after the launch.
Here are some of our favorite #HappyTears moments:
Other Pages
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[PRODUCT + LAUNCH]
——————————————————————————————————
*** USING THE REAL MAGIC™ OF KINDNESS TO MAKE THE INTERNET A BETTER PLACE ***
Coca-Cola dropped their new limited-edition Happy Tears flavor in conjunction with Random Acts of Kindness Day — and because it was exclusively on TikTok Shop, it was the perfect opportunity for us to help bring a little more kindness to the internet.
THE WORLD'S KINDEST TIKTOK FILTER
——————————————————————————————————
To promote the launch, we created a TikTok filter that invited people to be kind in their own way and share it with the world.
Spread the #HappyTears by making your own content with our Effect and see what Acts of Kindness others are doing!
Then, we rewarded some of our favorite responses with limited-edition Happy Tears kits, containing two cans of the beverage (one for you, and one for a friend) and a bevy of kindness-focused stickers to share.
#HAPPYTEARS RECAP 🥲
——————————————————————————————————
We continued to leverage kindness content that uses our Effect on Coke’s brand channel to uplift smaller influencers, even after the launch.
Here are some of our favorite #HappyTears moments:
Other Pages
——————————————————————————————————
[PRODUCT + LAUNCH]
————————————————————————————————
*** USING THE REAL MAGIC™ OF KINDNESS TO MAKE THE INTERNET A BETTER PLACE ***
Coca-Cola dropped their new limited-edition Happy Tears flavor in conjunction with Random Acts of Kindness Day — and because it was exclusively on TikTok Shop, it was the perfect opportunity for us to help bring a little more kindness to the internet.
THE WORLD'S KINDEST TIKTOK FILTER
————————————————————————————————
To promote the launch, we created a TikTok filter that invited people to be kind in their own way and share it with the world.
Spread the #HappyTears by making your own content with our Effect and see what Acts of Kindness others are doing!
Then, we rewarded some of our favorite responses with limited-edition Happy Tears kits, containing two cans of the beverage (one for you, and one for a friend) and a bevy of kindness-focused stickers to share.
#HAPPYTEARS RECAP 🥲
————————————————————————————————
We continued to leverage kindness content that uses our Effect on Coke’s brand channel to uplift smaller influencers, even after the launch.
Here are some of our favorite #HappyTears moments:
Other Pages
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