*** COOKING UP A NEW GROCERY BRAND FROM SCRATCH WITH AMERICA'S FAVORITE STORE ***

When 2020 served up challenges, we needed fresh solutions. To kick the year off for Target’s Good & Gather grocery brand, we partnered with Brand New School and director duo The Kaplans to produce a campaign that you’d never know was made at home. This 360 campaign worked across broadcast, social, and earned to establish the brand and build its audience larger than ever before - and we think it came out pretty tasty.