*** BUILDING BRAND EQUITY THROUGH CREATIVITY AND CRAFT ***

Japanese culture is rich in creativity and craftsmanship, two features that are heavily reflected in ANA’s brand heritage and consumer experiences. 

To reinforce that parallel, we worked with flower artist Takaya Sato to craft unique Freakebana (freaky + ikebana) floral sculptures related to the well-considered flight accessories that a first class passenger might find on their flight.